Blog
What I explain to businesses before building a website: costs, Google, tech, legal. Short and without sales talk.
Creating a landing page: structure, examples and cost
Creating or commissioning a landing page: what makes a good landing page, how it differs from a website and what it costs.
GDPR-compliant contact form: checkbox, notice, fields
Making a contact form GDPR compliant: whether a checkbox is required, which notice belongs on the form and how to stop spam without tracking.
Email with your own domain: create, set up, providers
Creating and setting up email with your own domain: which providers exist, whether it can be free and how SPF, DKIM and DMARC get your emails delivered.
Websites for small business owners: plan, build, cost
Building or commissioning a website for a small business or freelancer: what it needs, what it costs and when a free homepage is enough.
SSL certificate and HTTPS: why your website needs it
What HTTPS is, why browsers mark sites without encryption as not secure and how to check in five minutes whether your website is set up correctly.
Getting Google reviews: allowed, forbidden, effective
How a local business gets more genuine Google reviews, what Google's policies prohibit and how to reply to negative reviews.
Improve your local SEO: a checklist for local businesses
Local SEO explained simply: use this checklist to improve your Google Maps ranking and be found more easily on Google in your town.
Finding the right domain for your business
What matters when choosing a domain: extension, length, umlauts, hyphens, trademark law and why the domain should be registered in your name.
Cookie banners: when your website really needs one
When a cookie banner is required in Germany, when it is not and how a website can do without one. Based on § 25 TDDDG and the GDPR, not legal advice.
Responsive web design explained: benefits and examples
What responsive web design is, why Google has only crawled the mobile version of your website since 2024 and how to optimise your website for mobile.
Hosting Google Fonts locally: why and how
Why Google Fonts loaded from Google's servers are a privacy risk, what the ruling of the Munich Regional Court means and how to host fonts on your own server.
Accessibility: what Germany's BFSG means for small businesses
Germany's Accessibility Act (BFSG) has applied since June 2025: who it affects, the exemption for micro-enterprises and what is worth doing anyway.
Website maintenance: cost, services and maintenance contract
What website maintenance costs, what belongs in a maintenance contract and how often updates, backups and maintenance work are needed. With price ranges.
Restaurant and café websites: what guests look for
Menu, opening hours, reservations, directions: what belongs on a restaurant or café website and why a PDF menu is annoying on a phone.
Core Web Vitals explained simply: LCP, INP and CLS
What Google's three Core Web Vitals measure, which values count as good and how to check your own website's values for free.
Building a website with AI: what works and what does not
Building a website with AI, for free with ChatGPT or an AI website builder: what it can do today, where the risks are and when it pays to have it built.
Good photos for your website: with your phone, no pro needed
How to take smartphone photos that look good on your website, and what to keep in mind regarding image rights, staff photos and stock images.
Website relaunch: a checklist so Google does not forget you
What to watch out for with a new website so that rankings, links and enquiries are not lost: redirects, content, Search Console and testing.
Writing title tags and meta descriptions that get clicked
How to write page titles and descriptions for Google: length, structure, location, common mistakes and examples for trades, salons and restaurants.
Structured data: LocalBusiness for local businesses
What structured data is, how LocalBusiness markup helps Google understand your business and how to check it with Google's free test.
Setting up Google Search Console: a guide for businesses
Step by step: set up Search Console, verify your domain, submit a sitemap and understand the most important reports. Free and done quickly.
Website security for small businesses: the essential basics
Updates, passwords, backups, forms: with these basics you protect your business website against the most common attacks, even without your own IT department.
Is Instagram enough? Why businesses still need a website
Instagram and Facebook are great for reach and photos. Why your own website still matters and how the two work best together.
How much does a website cost for a small business in 2026?
Website prices from freelancers and agencies compared, what a fixed price should include and which running costs come on top.
Websites for tradespeople: what really matters
Most trades businesses already have a website. The question is whether it brings in enquiries. What matters for a tradesperson's website.
Setting up your Google Business Profile: step by step
Free, done in an hour and more important for local businesses than any ad: how to create your Google Business Profile and connect it to your website.
WordPress, website builder or a hand-built website?
Three ways to a business website in an honest comparison: costs, maintenance effort, security and who owns the site in the end.
Why load time decides whether you get customers
Slow sites lose visitors and ranking on Google. What slows a site down, how to check yours and what you can do about it.
One-pager or a website with several pages?
One-pager or multi-page website? When a single long page is enough, when subpages are worth it and how Google finds your individual services.
Legal notice and privacy policy for German websites
Which details belong in the Impressum, what the privacy policy must contain and when a cookie banner is really necessary. Without legal jargon.
Web design in Ansbach and Nuremberg: getting found locally
Web design in Ansbach and Nuremberg: how local businesses get found on Google with a Business Profile, location details and a web designer from the region.
Websites for hair salons and beauty studios: still worth it?
Many salons rely only on Instagram and Google. When your own website still makes sense, what belongs on it and what it should cost.
Writing the texts for your website yourself: here is how
Most businesses do not fail at design, but at the texts. A simple guide to writing the texts for a one-pager in an hour.